Geneva Watch Fair 2025 has come to a close, marking the end of another year's most anticipated watch event. Over the course of five intense days filled with countless new releases from various watch brands, enthusiasts worldwide have been immersed in a world of timekeeping innovation. Though the fair may be over for this year, the excitement lingers as anticipation builds for next April's gathering in Geneva. The event once again showcased some of the most exceptional craftsmanship and technology from leading Swiss watchmakers.

Among the many brands present at this year’s fair, Baume & Mercier stood out with its latest releases across three iconic collections: Hamilton, Clifton, and Riviera. Known for offering excellent value and unique designs within the Chinese RMB 50,000 price range, Baume & Mercier has consistently been a favorite among watch enthusiasts who appreciate understated luxury and superior quality.

While this year’s collection boasts several notable pieces, the star of the show undeniably is the new addition to the Riviera series. Introduced in 1973, the Riviera has undergone five generations of evolution while maintaining its signature 12-sided bezel design inspired by the French Riviera coastline. Each side corresponds to a time marker, symbolizing the brand's commitment to heritage and innovation.

Launched earlier this year, the fifth-generation Riviera continues to honor its legacy with various steel case sizes, each meticulously crafted with sunray brushed and polished finishes accentuated by four screws. The collection features refined details that pay homage to the original 1973 design while introducing fresh elements that keep it contemporary.

Featuring an elegant mother-of-pearl dial adorned with Roman numerals and a sleek steel case, this latest Riviera model exudes timeless sophistication. Its automatic movement provides reliable performance, making it a practical yet stylish addition to any watch collection.

The watch is paired with an integrated three-link bracelet that combines polished and brushed finishes for a polished look. A quick-change system allows wearers to switch between bracelets without the need for tools, offering added versatility and convenience.

Scheduled to launch in June 2025, this new Riviera timepiece will be priced at CNY 32,100. Enthusiasts can look forward to its release while keeping an eye on updates from the fair. For those interested in exploring more highlights from Geneva Watch Fair 2025, additional details and releases are continuously being shared.